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Imakethe yemidlalo yeselula yango-2022: Isifunda sase-Asia-Pacific sibalelwa ku-51% wemali engenayo yomhlaba

Ezinsukwini ezedlule, i-data.ai ikhiphe umbiko omusha wonyaka mayelana nedatha ebalulekile namathrendi emakethe yemidlalo yeselula yomhlaba ngo-2022.

Umbiko ukhombisa ukuthi ngo-2022, ukulandwa kwegeyimu yeselula emhlabeni wonke bekucishe kube izikhathi eziyizigidi eziyizinkulungwane ezingama-89.74, nokwenyuka kwezikhathi eziyizigidi eziyizinkulungwane ezingama-6.67 uma kuqhathaniswa nedatha yango-2021. Kodwa-ke, imali engenayo yemakethe yemidlalo yamaselula emhlabeni wonke ibilinganiselwa ku-$110 wezigidigidi ngo-2022, nokwehla okungu-5. % emalini engenayo.

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I-Data.ai iveze ukuthi yize yonke imali engenayo yemakethe yemidlalo yeselula yomhlaba yehla kancane ngo-2022, imikhiqizo eminingi edayiswa kakhulu isafinyelela iziqongo ezintsha.Isibonelo, phakathi nesizini yesibili, inzuzo enqwabelene yegeyimu yeselula ye-RPG yomhlaba ovulekile "Genshin Impact" yeqe kalula amadola ayizigidi eziyizinkulungwane ezingu-3.

Kubonwe kuthrendi yokulandwa eminyakeni edlule, intshisekelo yamakhasimende kumageyimu eselula isakhula.Kuwo wonke u-2022, abadlali bomhlaba balande imidlalo yeselula ngokwesilinganiso izikhathi eziyizigidi eziyizinkulungwane ezingu-1 ngeviki, badlala cishe amahora ayizigidi eziyizinkulungwane ezingu-6.4 ngeviki, futhi basebenzisa u-$1.6 webhiliyoni.

Umbiko uphinde washo ithrendi ethokozisayo: ngo-2022, kungakhathaliseki ukuthi yikuphi okulandiwe noma imali engenayo, imidlalo emidala ayizange ilahlekelwe yimidlalo emisha eyethulwa ngalowo nyaka.Phakathi kwayo yonke imidlalo yeselula engene ohlwini oluphezulu lokudawuniloda okungu-1,000 e-United States, isilinganiso senani lokulandwa kwemidlalo emidala sifinyelele ezigidini ezingu-2.5, kuyilapho leyo yemidlalo emisha yayiyizigidi ezingu-2.1 kuphela.

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Ukuhlaziywa Kwesifunda: Mayelana nokulandwa kwegeyimu yeselula, izimakethe ezisathuthuka zandise ukuhola kwazo.

Emakethe yegeyimu yeselula lapho imodeli ye-F2P iphumelela, amazwe afana ne-India, iBrazil, ne-Indonesia anamathuba amakhulu.Ngokwezibalo ezivela ku-data.ai, ngo-2022, i-India yayiphambili kakhulu mayelana nokulandwa kwegeyimu yeselula: esitolo se-Google Play kuphela, abadlali baseNdiya balande izikhathi eziyizigidi eziyizinkulungwane ezingu-9.5 ngonyaka odlule.

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Kodwa endaweni yesikhulumi se-iOS, i-United States iseyizwe elilandwe imidlalo eminingi ngabadlali ngonyaka odlule, izikhathi ezingaba yizigidi eziyizinkulungwane ezingu-2.2.I-China ikleliswe endaweni yesibili kulesi sibalo (izigidigidi eziyi-1.4).

 

Ukuhlaziywa kwesifunda: Abadlali begeyimu yeselula base-Japan nabaseNingizimu Korea banenani eliphakeme kakhulu nge-capita ngayinyelukusebenzisa imali.

Mayelana nemali engenayo yegeyimu yeselula, i-Asia-Pacific iyaqhubeka nokuba yimakethe yesifunda ephezulu emhlabeni, ithola isabelo semakethe esingaphezu kuka-51%, futhi idatha esuka ku-2022 ingaphezulu kwalokho kusukela ngo-2021(48%).Ngokombiko, ku-platform ye-iOS, iJapane yizwe elisebenzisa kakhulu umdlalo wemali enkulu ngabadlali: ngo-2022, izindleko ezimaphakathi zanyanga zonke zabadlali baseJapane emidlalweni ye-iOS zizofinyelela ku-10.30 US dollar.INingizimu Korea ikleliswe endaweni yesibili kulo mbiko.

Nokho, ku-Google Play Isitolo, abadlali base-South Korea banesilinganiso esiphezulu kakhulu sokusetshenziswa kwemidlalo yanyanga zonke ngo-2022, sifinyelela ku-$11.20.

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Ukuhlaziywa kwesigaba: Isu kanye nemidlalo ye-RPG izuze imali engenayo ephezulu

Ngokombono wemali engenayo, i-4X March Battle (Isu), i-MMORPG, i-Battle Royale (i-RPG) nemidlalo ye-Slot ihamba phambili ezigabeni zegeyimu yeselula.Ngo-2022, imali engenayo yomhlaba wonke yemidlalo yeselula ye-4X (isu) izodlula amadola ayizigidi eziyizinkulungwane ezingu-9, okubalela cishe u-11.3% wesamba semali engenayo yemakethe yegeyimu yeselula-yize ukulandwa kwemidlalo kulesi sigaba kubiza ngaphansi kuka-1. %.

 

I-Sheer Game ikholelwa ukuthi ukubamba intuthuko yakamuva embonini yemidlalo yomhlaba wonke ngesikhathi sangempela kukhuthaza ukuziphindaphinda kwethu ngokushesha futhi kuthuthukise ikhwalithi yethu yesevisi.Njengomthengisi onamapayipi obuciko omjikelezo ogcwele, i-Sheer Game izimisele ukuhlinzeka ngolwazi olungcono kakhulu kumakhasimende.Sizogcina isevisi yethu yekhwalithi ephezulu, futhi sinikeze ukukhiqizwa kobuciko obusemfashinini okwenziwe ngokwezifiso kumakhasimende avela emhlabeni wonke.


Isikhathi sokuthumela: Apr-19-2023